If you are focusing on online marketing and you aren’t coming up with newsletters, you’are missing out on the marketing front.
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A newsletter is an excellent way to let your current clientele know what projects your business is undergoing as well as the results and status of the on-going work.
Existing customer relationships are often much easier and cheaper to nurture than new ones. This is because you already know and trust your current customers. One of the best ways to have your current clientele informed is through a monthly newsletter.
A newsletter’s intent is simple–to notify and update customers about recent events in your company or industry. Each organization has useful and interesting information to share with its customers.
By circulating a regular newsletter, you strengthen the credibility of your company and remain in the minds of your customers. Not to mention, if you keep a soft copy of your newsletter on your website, future clientele can skim through the archive of newsletters.
A newsletter doesn’t necessarily promote your work like a brochure does. It is more informative and comprehensive.
Get in touch with us if you would like to start monthly newsletters for your business.